Covid- 19 hit the world suddenly and everyone came panicking. There was chaos before the “calmness”. The entire world started adaptation. Nigerians were not left out. The Nigeria businesses took the bold step of adaptation. One major ingredient in adaptation formula is technology.
Small , medium and big enterprise are rising up to the occasion. Nigeria businesses pre-covid may be dragging their feet in becoming digital. However with covid ,it looks like without going digital they might die. Nigeria businesses are employing every digital tool to stay afloat.
This has become imperative since the hardware of Nigeria economy is at its lowest ebb.
SMES are making use of the social media for their businesses. Content management, copywrighting and overall digital marketing are employed to stay afloat the storm.
nigeria business people 